Friday, September 20, 2013

Athleta Love

One August evening a few summers ago, I sat in my Aunt's kitchen drinking wine and catching up on life. As we sat around her table, I thumbed through a catalog called Athleta. In it I found a swimsuit I thought was cute (a rarity for any woman - the wine must have helped) and ordered it without thinking twice about it. By the time we came back from our trip, my swimsuit had arrived. It fit so well that I ordered a second. 

This Athleta catalog was pretty amazing.

A few years later, I received an email from Gap Corporation (I heart Banana Republic) saying they had recently acquired Athleta. Not only could I now get points on Athleta purchases, but they were building brick and mortar stores.

A short while later, an Athleta store opened on Southport. I can't say there's one item I've purchased that I've been disappointed in. With their 'give it a workout' guarantee, it's impossible to go wrong. So instead of shopping for the next trendy shoes, I'm focused on varying lengths of Lycra with CoolMax technology -

For the runner:

And the part-time yogi:


...and I don't seem to be the only one. Sara and Jen have Athleta Love, too.

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